http://www.grahaminvestor.com/2009/12/13/just-how-important-is-brand-equity/ Intelligent Value Investing Sun, 25 Jul 2010 12:50:07 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.grahaminvestor.com/2009/12/13/just-how-important-is-brand-equity/comment-page-1/#comment-59 Gareth Price Thu, 08 Apr 2010 23:01:44 +0000 http://www.grahaminvestor.com/?p=518#comment-59 <a href="http://springwise.com/entertainment/mybrandz/" rel="nofollow">This fascinating idea</a> was to put together a portfolio or fund of stocks selected for their brand equity. Unfortunately the site it links to doesn't say much more about it. Interesting idea - although there's no easy metric to measure and compare brand equity. This fascinating idea was to put together a portfolio or fund of stocks selected for their brand equity. Unfortunately the site it links to doesn’t say much more about it. Interesting idea – although there’s no easy metric to measure and compare brand equity.

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